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Case study: How to Increase Website Traffic

February 26th, 2013

This is aimed at businesses that are looking for ways to increase the amount of visitors to their website. Specifically, it explains how to get your website to appear higher in Google when potential customers are searching online.

Case Study – Proofreading.ie

David Hayes is a retired school principal and set up Proofreading.ie in mid-2012. David provides proofreading services to businesses, state-bodies and academics.

Today, I was looking through his website on Google Webmaster Tools and noticed a significant increase in site impressions for his website. According to Google Webmaster Tools, site impressions are:

“The number of times pages from your site appeared in search results, and the percentage increase/decrease in the daily average impressions compared to the previous period.”

Notice the jump in the number of impressions on Google on the 3rd February:

Google Impressions for Proofreading.ie

What does this mean?

Since the 3rd February, the number of times that proofreading.ie has appeared in Google search results has jumped from approximately 100 per day to over 550 per day, on average.

On the above graph, the red line shows the number of times that people have clicked through to the site from a search results page. It is hard to tell from the graph, but the average clicks through to the site have increased from less than 10 per day to approximately 15 per day. That means, on average, the site is getting 15 potential leads each day.

How were these results achieved?

Proofreading.ie’s online marketing strategy is based around one thing – adding quality content to the website on a regular basis. Each week, for the past 4-6 months, they have updated their site with a new page. In this instance, they have a section called “Top 20 Mistakes in Everyday English”. Each week, they added a new common grammatical mistakes, along with examples.

This is an effective online marketing strategy for a few reasons:

 

All of the above tick the boxes for Google’s search ranking algorithm. This is a direct quote from Google Webmaster Tool:

“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.”

Here’s an interesting article that goes into more detail about how Google’s search algorithm works.

Would you like to learn more?

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