In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visits it will receive from the search engine’s users.
Internet Marketing and Search Engine Optimisation
Internet marketing is a very broad in scope. We are commonly asked how internet marketing can be used to improve a business’s bottom line. We have helped companies devise an online marketing strategy. This comprises of a range of on-page and off-page techniques. Some common on-page techniques include: [list style=”arrow”]- Identifying search terms and keywords that you would like your website to rank for on Google
- Optimising pages on your website to rank for these keywords
- Adding Social Share buttons to your website
- Identifying relevant websites & forums that will help you promote your business
- Creating a buzz about your business on popular websites, such as Twitter and Facebook
- Interesting content on your website, in the form of articles, videos or infographics
- Links to this interesting content from other websites, such as Google, Twitter and Facebook